Category: Blog Post

If your annual fertilizer sales report breaks volume into three categories, anhydrous, dry fertilizer, and liquid fertilizer tons, you are looking at the same numbers your auditor looks at. That is a fine starting point for a compliance report. It is an incomplete foundation for building a growth strategy. Ag retail business intelligence requires a different kind of metric. One that reflects what value your customers actually received, not… Read more

Every ag retailer accepts a certain level of customer churn as part of doing business. Farmers retire. Competitors show up with aggressive pricing. A salesperson leaves and takes relationships with them.  But here’s the question worth contemplating: How many of your formerly strong customers have quietly walked away, and you haven’t noticed yet?  Not the ones who called to cancel. The ones… Read more