Author: BIG Consulting
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Why Measuring Fertilizer in Product Tons Is Misleading Your Sales Team
If your annual fertilizer sales report breaks volume into three categories, anhydrous, dry fertilizer, and liquid fertilizer tons, you are looking at the same numbers your auditor looks at. That is a fine starting point for a compliance report. It is an incomplete foundation for building a growth strategy. Ag retail business intelligence requires a different kind of metric. One that reflects what value your customers actually received, not… Read more
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The Hidden Cost of Customer Churn in Ag Retail
Every ag retailer accepts a certain level of customer churn as part of doing business. Farmers retire. Competitors show up with aggressive pricing. A salesperson leaves and takes relationships with them. But here’s the question worth contemplating: How many of your formerly strong customers have quietly walked away, and you haven’t noticed yet? Not the ones who called to cancel. The ones… Read more
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BIG Consulting Joins Cultura Technologies to Accelerate Agribusiness Intelligence and Analytics Innovation
The partnership with Cultura Technologies expands BIG Consulting’s ability to deliver scalable, data-driven insights and advanced analytics solutions to agribusinesses. January, 2026 – Toronto, ON – Cultura Technologies announced the acquisition of BIG Consulting, LLC, a provider of business intelligence and data analytics for Agribusiness. Founded in 2015, BIG Consulting provides solutions for transforming complex agricultural data into actionable insights through customized… Read more
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Introducing Precision Feed Manufacturing (PFM): A Game-Changing Tool By BIG Consulting
PRESS RELEASE: APRIL 1, 2024 COTTAGE GROVE, WI: BIG Consulting, LLC is thrilled to announce the launch of Precision Feed Manufacturing (PFM), a cutting-edge tool designed to revolutionize the feed manufacturing industry. PFM is set to redefine quality control and cost efficiency for companies involved in feed production. PFM is a groundbreaking solution that meticulously… Read more
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BIG Consulting Announces Second Major Investor
Press Release: September 14, 2022 Cottage Grove, WI – Kent Schultz, CEO of BIG Consulting, LLC, announced today that New Vision Cooperative has become their second major investor. BIG consulting operates as a stand-alone company with management reporting to a board of directors comprised of representatives appointed by its investors. New Vision Cooperative joins ALCIVIA… Read more
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BIG Consulting Announces Securing Major Investor
PRESS RELEASE: APRIL 1, 2022 Cottage Grove, WI – Kent Schultz, Managing Member of BIG Consulting, LLC, announced today that his company recently secured a major investor to help drive continued growth in the organization. BIG Consulting will operate as a stand-alone company with management reporting to a board of directors comprised of representatives appointed… Read more